Special unique and ancient traditions, which are for the most part remaining to this day, are the way of life of the Island of Kihnu, which has been included in the UNESCO list of cultural heritage masterpieces. Today's Kihnu is a peculiar amalgam of past and contemporary life. Thus, many women still wear the island's own daily folk skirts – körts - woven by themselves, and small children know how to dance Kihnu dances and sing Kihnu songs. The Kihnu dialect is still taught at school in these modern times. Thanks to the attention of UNESCO, a foundation named the Kihnu Cultural Space has been launched, which is responsible for preservation and development of the culture of Kihnu. 

Traditionally, the main activities of the Kihnu people have been fishing and the hunting of seals. Today, an important source of livelihood, in addition to fishing, is tourism, as Kihnu has become one of the more attractive places to visit in Estonia. The most important fishing and fish processing companies are Kihnu Kala and Kihnu Külmhoone. Kihnurand AS deals with hosting of tour groups and the organization of travel; also on Kihnu Island one can find a myriad of small accommodation enterprises and an assortment of bed and breakfast accommodations. 

The center of the cultural life of Kihnu Island is the community center with unique architecture, where all the visitors to the island must stop by for the varied exhibitions. In addition, there is a library, a public Internet access point and the rural municipal government. 

In the vicinity of the community center are also the museum introducing the history and cultural traditions of Kihnu, and Kihnu Church. Kihnu Church is crowned with a pompous onion dome according to the Orthodox tradition and churchgoers are welcomed by a gate made of colorful bricks. Just as sacred as the church for the inhabitants of Kihnu, is the graveyard, where one goes very quietly, never after sunset so as not to disturb the dead. By the main gate of the cemetery is buried the famous Captain Enn Uuuetoa aka Kihnu Jõnn, whose remains were brought to Kihnu from Denmark in 1992. Once in Kihnu, you do not leave the island without visiting the Kihnu lighthouse. The lighthouse is located on the picturesque Pitkänä cape on the southern tip of the island.  

The sea surrounding the island of Kihnu is shallow and rocky; the island is surrounded by numerous small islets and low ridges. The most beautiful of them, the islet of Sangelaid, has been taken under historic preservation. Kihnu Island and the surrounding sea with its islets is the nesting area for many birds. Kihnu Strait has therefore been nominated into an internationally important bird protection area.   

The best way to explore the small island of Kihnu is to rent a bike on the island or to bring it along from the mainland on the daily ferry. Other unique experiences are a tour of the Island while riding in the bed of truck and a fish lunch in the fresh air.